Now that you've got the low down on all the individual elements of the Bolton brand, it's time to start putting it all together.
In this section you'll find lots of examples of the Bolton brand in use on a wide range of communications materials to give you an indication of how it should work.
In all cases remember the key is to make sure that 'it's all there in black and white with a hint of local colour' – i.e. strong use of black and white, direct and down to earth messages and the colour spectrum used sparingly to create a sense of warmth and character.
Brochures, reports and directories
The Bolton Plan
- Includes styles for tables
- download pdf
The Business Directory
Building Bolton
Visit Bolton guide
- Includes styles for chapter dividers
- download pdf
Leaflets
General leaflet cover templates
– includes examples of covers with and without photography, internal
type templates, using the colour spectrum across pages
– download pdf
Council Tax leaflet
– download pdf
Youth Service leaflet
– includes examples of silhouette illustration in the colour spectrum
– download pdf
Stationary
Bolton Council
Bolton Council and Bolton Primary Care Trust
- example of dual branded letterheads
- download pdf
Conference materials
Business Bolton Developers' Forum
- carrier bags, pens, dvd case and brochure
- download pdf
Business Vision conference 2005
- carrier bags and jotter pads
- download pdf
Vehicle livery
