A brand is much more than a logo that just sits on a brochure cover or is stuck in the bottom corner of an advert. It includes colours, typefaces, graphic elements, photography style – even how we use language to talk to the audience. Using all these elements together in a consistent way is vital if we are going to create a consistent impression of what Bolton stands for.
Don’t forget, there’s a whole section that tells you specifically about how to use the Bolton logos...
colours
- the Bolton stripes and getting digital artwork
- using black and white
- using other colours from the colour stripes
typefaces
- Bolton Character headline typeface
- secondary typefaces for print, internet and secretarial use
tone of voice
- using the Bolton tone of voice
photography
- photography style
- current image library
- obtaining permission for use
graphic elements
- using silhouettes and the colour spectrum
- using the polaroid photography device
- when and where to use