There's been a few changes afoot in Bolton - not least of which is the development of a new brand to reflect what a cracking place it is.
So, why have a new brand?
We've decided it's about time we started singing Bolton's praises and setting the record straight about what the town has to offer. The council has got together with its partners and other sectors of the community to create the Bolton brand - a way of promoting all that's good about Bolton in a joined-up and cohesive way.
Using the Bolton brand is an important part of communicating what Bolton plans to do for the future, and is key to helping attract more people to the town to live, work, do business or study. We already have evidence that it works and we want to build even more on the improvements it's helped to achieve.
If a job's worth doing...
But using the Bolton brand is like most things in life - if you're going to do it, do it properly. If you are using the Bolton brand, then please make sure you follow the guidelines in this lovely little website. There's quite a bit to get your head round - from logos and colours to typography and typefaces - so please don't hesitate to contact us for help and advice if anything on the site is as clear as mud...